Founded in 2010 in Dublin, with a focus on digital marketing, b-sm@rk Ltd works on the theme of emotional connection between people (consumers), things (brands), places (destinations).

Our aim is to help destination and brand owners achieve a high level of intimacy with their clients and being consistent at delivering high customer satisfaction.

Our expertise is at your service to understand who your customers are and how they feel about your offer.
We provide a full set of customisable services for any kind of sector, with minimal implementation effort, sort of horizontal SaaS suitable for integrations and mashups. To know more about our products, visit MySmark

Our team combines the Italian brand culture with the vibrant Irish digital ecosystem.
We believe in creating a cheerful work environment that promotes personal satisfaction, human relations, ideas.
Because emotions matter.

Please see these pages for a few milestones and highlights and some media coverage we got over the years.

We may have open positions, check  work opportunities with us.


Nicola Farronato – CEO, marketing
Paolo Panizza – CTO, engineering



And a pool of Italian and Irish business angels


Where we are

Taylor’s Lane, c/o G.E.C., Dublin, D8, IRL – tel. +353 857581215