The name "b-sm@rk" comes from "be smiley@work", the slogan we have gamified in search of our highest personal satisfaction at work. We are frontliners in leveraging our own user experience at work and we are committed to help businesses and organisations to enhance their HRM and learning management systems with our innovative services.

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All brands in the world would love to have customers for life. We think it is about achieving a high level of intimacy with them, and being consistent to deliver high customer satisfaction. It means understanding who your customers are, their personalities and subjectivity, how they feel about what they use and consume, their priorities.

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