Our mission

Founded in 2010 in Dublin, b-sm@rk ltd. develops the business idea of using emotions to connect users, customers, brands.
Our responsibility is to help brand owners achieve a high level of intimacy with their clients and being consistent at delivering high customer satisfaction. This means understanding who your customers are, how they feel about your service and their priorities.

  • listen

  • engage

  • measure

  • answer


MySmark is a digital service of insight-driven marketing that combines emotional and rational feedback in order to measure the customer experience.

The platform offers a range of seamless and customizable tools for real-time data collection that can be delivered through multiple touch points such as links, web buttons, QR codes, digital kiosks.

With our quick and interactive surveys, connecting with your audience and enhancing your business identity is quick and simple.

Real-time insights

Customer segmentation

Sentiment and feedback

Behavior analysis


Who we are

Our team is a model of enterprise mobility: since 2010 we combine the Italian brand culture with the vibrant Irish digital ecosystem.
We believe in creating a cheerful work environment that promotes personal satisfaction, human relations, ideas.
Because emotions matter.

Nicola Farronato - CEO, Marketing
Paolo Panizza - CTO, Engineering
Giacomo Persichini - Development
Constantina Tyrogalas - Communication
Francesco Patt - Research &Development
Want to be next? - We are hiring!


Alessandro Oltramari - R&D consultant
Sara Compagnone - Marketing & Sales

Our story

  • 2010

    Born in Dublin from Italian founders

  • 2011

    Top Irish Start-up @NDRC

  • 2012

    Global Hot 100 @Boston

  • 2013

    Top 10 Semantic Tech Start-up @San Francisco

To know more about our services visit MySmark



And a pool of Italian-Irish business angels



They speak about us

Contact us

Stop by for a coffee

We are currently hiring

Join the team