Student Summit 2014

 “The need to foster student entrepreneurship has become increasingly important.  As we all know entrepreneurial activity is a key driver of economic growth and as such by developing the entrepreneurial capacity of our students, we can enhance the economic and social well-being of our country.  Up until now, there has been no dedicated event on a national scale to encourage student entrepreneurship. In order to address the need we have organised USI Student Summit - the largest Entrepreneur ...
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The future of marketing: big marketing debate highlights

In June 2013, b-sm@rk team had the opportunity to share with marketing professionals just how insightful the data we can provide can be, by allowing them to test it on themselves. At a debate hosted by the Irish Marketing Society, MySmark technology monitored the sentiment of an audience of 50+ Irish marketing executives as the future of their industry was discussed. The measurement of the emotional response to some key questions undoubtedly provide an insight that more standard reporting si...
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Highlights Canaletto experience

  In November 2013, on the occasion of the exclusive exhibition in Venice of one of Canaletto’s masterpieces, Entrata nel Canal Grande dalla Basilica della Salute, Art has been combined with technology thanks to MySmark. Partner of the prestigious project “Canaletto. Gero Qua”, MySmark led the visitors to a never-before seen interactive experience, inviting them to leave an emotional comment through a smart device. The experience showed a very interesting angle of art combined with tec...
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